毕业论文摘要翻译,求英语大神
摘要:随着互联网时代的到来,人与人之间的社交逐渐从线下转移到线上,各式各样的移动社交APP的创新从未停止。从老牌的微信,qq到如今的陌陌,探探等,可以说,社交是永远的风口,因为不论什么时候,用户的需求永远不会被一个单一的社交软件所满足。但是,并不是所有的社交APP都能在市场中占有一席之地,用户粘合度薄弱是制约APP发展的重要因素。本文以深圳市脉果儿网络科技有限公司旗下的脉果儿价值社交APP为例,简单介绍脉果儿的价值理念与基本功能,整理了脉果儿在市场推广中所应用的各种方案与用户问卷,并结合4I理论模型,分析其推广策略,并对市场推广中所遇到的各类问题提出合理的优化方案。
关键词:社交;APP;推广策略;脉果儿;
译文:
Abstract: with the advent of the Internet age, the social interaction between people has gradually shifted from offline to online, and the innovation of various mobile social APPs has never stopped. From the old WeChat, qq to today's strangers, exploration, etc., it can be said that social networking is an eternal wind, because no matter when, the user's needs will never be met by a single social software. However, not all social APPs can occupy a place in the market. Weak user adhesion is an important factor that restricts the development of APP. In this paper, taking the value of fruit and fruit social APP under Shenzhen chaoguo network technology Co., Ltd. as an example, the value concept and basic function of fruit and fruit are introduced briefly, and various schemes and user questionnaires used by fruit and fruit in marketing are arranged, and combined with the 4I theoretical model, Analyze its promotion strategy, and put forward the reasonable optimization scheme for the various problems encountered in the marketing. Key words: social; APP; Promotion strategy; Pulse fruit;
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