翻译成英语
随着科技发展，社会进步，人们收入日益增长，人们的生活条件越来越好，对于健康的追求更为重视。尤其是对身材的要求越来越高。那么在乳产品的选择上，人们的首选要求肯定会是没有负面影响且拥有良好口碑的产品，其次会根据个人偏好及需求，选择拥有不同营养成分或口味的产品。品牌效应就是在这个选择过程中首要考虑的因素，是产品品牌对于消费者的影响力，也是产品的品牌形象。良好的产品质量与产品美化度对于消费者来说已经成为了产品选择的基本条件，无形之中产品的品牌已经成为了对于产品选择的关键问题。因此建立与发展良好的企业品牌，并打好消费者市场的品牌战是十分重要的，加强企业的品牌营销更是重中之重。如今内蒙伊利乳业的发展面临着国内奶品行业巨头与进口乳产品的双重压力，同时还要避免品牌危机的发生，更有注重销售范围。连锁经营作为一种商业经营制度和组织形式，已经逐渐成为全球比较先进、流行的营
销运作模式。通过经营同类商品，统一的总部管理，统一的采购和授予经营权等方法，把
独立的经营活动组合成整体的规模经营，在整体规划下进行专业化分工，并在分工基础上
实施集中化管理，从而实现规模效益。因此在本次的研究中，将内蒙伊利乳业的重点放到品牌营销管理上来，正视品牌营销管理的重要性。对伊利品牌进行再建设与维护，利用品牌尾数定价、高定价与分层定价策略重新定价，通过品牌主动宣传与推广等方式，配合品牌忠诚度、品牌公关、品牌渠道促销的品牌促销策略，扩大品牌知名度，增强品牌影响力，维护并吸引更多的忠诚顾客。通过加强伊利乳业文化的传播、提高连锁店面“顾
客满意度”的服务意识、完善连锁店面有效的人才培养机制、完善连锁店面与其他部门的
沟通协作来提升伊利乳业业有限公司的连锁经营。从而增强企业的竞争力，扩大市场份额，增加品牌资产，并获取更多收益，最终将海河品牌打造成为世界品牌，规模发展。
关键词：伊利乳业；市场营销；品牌，连锁经营
随着科技发展，社会进步，人们收入日益增长，人们的生活条件越来越好，对于健康的追求更为重视。尤其是对身材的要求越来越高。那么在乳产品的选择上，人们的首选要求肯定会是没有负面影响且拥有良好口碑的产品，其次会根据个人偏好及需求，选择拥有不同营养成分或口味的产品。品牌效应就是在这个选择过程中首要考虑的因素，是产品品牌对于消费者的影响力，也是产品的品牌形象。良好的产品质量与产品美化度对于消费者来说已经成为了产品选择的基本条件，无形之中产品的品牌已经成为了对于产品选择的关键问题。因此建立与发展良好的企业品牌，并打好消费者市场的品牌战是十分重要的，加强企业的品牌营销更是重中之重。如今内蒙伊利乳业的发展面临着国内奶品行业巨头与进口乳产品的双重压力，同时还要避免品牌危机的发生，更有注重销售范围。连锁经营作为一种商业经营制度和组织形式，已经逐渐成为全球比较先进、流行的营
销运作模式。通过经营同类商品，统一的总部管理，统一的采购和授予经营权等方法，把
独立的经营活动组合成整体的规模经营，在整体规划下进行专业化分工，并在分工基础上
实施集中化管理，从而实现规模效益。因此在本次的研究中，将内蒙伊利乳业的重点放到品牌营销管理上来，正视品牌营销管理的重要性。对伊利品牌进行再建设与维护，利用品牌尾数定价、高定价与分层定价策略重新定价，通过品牌主动宣传与推广等方式，配合品牌忠诚度、品牌公关、品牌渠道促销的品牌促销策略，扩大品牌知名度，增强品牌影响力，维护并吸引更多的忠诚顾客。通过加强伊利乳业文化的传播、提高连锁店面“顾
客满意度”的服务意识、完善连锁店面有效的人才培养机制、完善连锁店面与其他部门的
沟通协作来提升伊利乳业业有限公司的连锁经营。从而增强企业的竞争力，扩大市场份额，增加品牌资产，并获取更多收益，最终将海河品牌打造成为世界品牌，规模发展。
============翻译 英语 见如下======================
结果 (英语) 1:
With the development of science and technology, social progress, people's income is increasing, people's living conditions are getting better and more attention to the pursuit of health. In particular, the demand for stature is getting higher. Then in the choice of milk products, people's preferred requirements will be no negative impact and have a good reputation products, followed by personal preferences and needs, choose to have different nutrients or taste products. Brand effect is the most important factor in the process of selection, which is the influence of product brand on consumers and the brand image of products. Good product quality and product beautification for consumers has become the basic conditions for product selection, the intangible product brand has become a key issue for product selection. Therefore, the establishment and development of good corporate brand, and play a good brand of consumer market war is very important, strengthen the brand marketing of enterprises is the top priority. Today, the development of Yili dairy industry in Inner Mongolia is facing the double pressure of domestic milk industry giants and imported milk products, while avoiding the occurrence of brand crisis and paying more attention to the sales scope. As a kind of business management system and organization form, chain management has gradually become a more advanced and popular camp in the world.
Sales operation mode. Through the operation of similar commodities, unified Headquarters management, unified procurement and the granting of the right to operate, and other methods to
Independent business activities combined into the overall size of the operation, in the overall planning for a professional division of labor, and on the basis of the Division of Labor
Implementation of centralized management, so as to achieve scale efficiency. Therefore, in this study, the Inner Mongolia Yili dairy industry focus on brand marketing management, to face the importance of brand marketing management. Re-construction and maintenance of Yili brand, the use of brand mantissa pricing, high pricing and tiered pricing strategy, through the active brand promotion and promotion and other means, with brand loyalty, Brand PR, brand marketing promotion strategy to expand brand awareness, enhance brand influence, maintain and attract more loyal customers. Through strengthening the spread of yili dairy culture and improving the "gu"
Customer Satisfaction "service awareness, improve the chain of effective talent training mechanism, and improve the chain of the surface and other departments
Communication and cooperation to promote the Yili Dairy Industry Co., Ltd. chain operation. In order to enhance the competitiveness of enterprises, expand market share, increase brand equity, and gain more revenue, the Haihe brand will eventually become a world brand, the scale of development.
结果 (英语) 2:
With technological development, social progress and people's increasing income, people's living conditions getting better and better, more attention to the pursuit of health. Especially the increasingly high demands on the body. So in the choice of milk products, people preferred requirement will certainly be no negative effect on the product and has a good reputation, and secondly based on personal preferences and needs, choose to have a different taste or nutritional content of products. Brand factor in this selection process is the primary consideration is the product brand for consumer influence, but also the product's brand image. Good product quality and beautification of the product for consumers has become a basic condition for product selection, invisible products of the brand has become a key issue for product selection. Therefore, the establishment and development of good corporate brand, and to lay the consumer market brand war is very important to strengthen the corporate brand marketing is a top priority. Today, the development of Neimengyili dairy industry is facing the dual pressures of the domestic dairy industry giants and imported dairy products, but also to avoid the brand crisis, more attention to the scope of sales. Chain management as a form of business organization and management system, has gradually become the world's more advanced and popular business
mode of operation of the pin. Methods homogeneous commodities, the headquarters of unified management, unified procurement and the right to grant other business, the
combination of independent business activities into the overall scale of operation, carried out under the overall planning of specialization and division of labor on the basis of
the implementation of centralized management in order to achieve economies of scale. Therefore, in this study, the Neimengyili dairy brand marketing focus to manage up, front view of the importance of brand marketing management. Erie brand re-building and maintenance, the use of brand mantissa pricing, high pricing and tiered pricing strategy to re-pricing initiative by brand publicity and promotion, etc., with brand loyalty, brand public relations, brand marketing channels of brand promotion strategy, expanding brand awareness, enhance brand influence, maintain and attract more loyal customers. By strengthening the dissemination of culture, Yili Dairy, improve chain stores "taking care of
customer satisfaction," the sense of service, improve the effective personnel training system chain stores, chain stores and other departments to improve the
communication and collaboration to improve Chain Yili Dairy Industry Co., Ltd. Thereby enhancing the competitiveness of enterprises, and expand market share, increase brand equity, and more revenue will eventually Haihe brand into a world brand, the scale of development.